Off Site SEO

When it comes to off-site SEO, it’s all about generating solid back links to your website from relevant authority websites.

There are many different ways of establishing quality back links to your website, including:

Link Exchanges
Blog Commenting
Forum Marketing
Directory Listings
Social Bookmarking
Place emphasis on the quality of your incoming backlinks rather than the quantity of backlinks you have. While the more backlinks in circulation, the better, if you have more backlinks coming in from solid, established and authority websites, they WILL carry more weight than those pointing to your site from start-up websites and blogs.

You also want to try to create a backlink campaign that has ONE WAY backlinks, where you are not required to provide a reciprocal link, as it will add more value to the backlinks pointing to your site.

One easy way of creating a back link strategy is by analyzing existing competition in your market, and determining who is linking to them, and what anchor keywords they are using so you can obtain a link from the same source, using alternative keyword phrases.